Mr. Bond is back! And Heineken and Commonwealth Brewery Limited (CBL) are right there with him for “No Time to Die” – the 25th James Bond adventure which is finally hitting screens a year-and-a-half after its originally scheduled April 2020 release date.
“As the saying goes, the best things in life are worth waiting for,” said Michaela Munnings, Kalik brand representative, CBL.
“We’re elated to be executing our third 007 premiere locally,” said Munnings. “Just as the film was long awaited, so is Heineken’s return to the premium events scene in The Bahamas. We’re particularly excited about ‘No Time To Die’ as this is Daniel Craig’s last film as Bond.”
CBL is hosting the movie premiere in grand style with an exclusive invite-only black-tie red-carpet event with classic 007 attributes and Heineken in conjunction with Belvedere.
“For all true Bond fans, that thing is ‘No Time To Die’ – but for me, it’s the opportunity to enjoy an action thriller in the company of some amazing people and refreshingly cold Heinekens in tow.
“The past two years have been turbulent and a stressful time for many but I believe that this opportunity to dress up and socialize responsibly in a safe environment will be refreshing as we aim for a sense of normalcy.”
The premiere event at Fusion Superplex on Thursday, October 7, kicks off with a cocktail reception at 6 p.m. during which time guests will be able to partake in delectable appetizers and ice-cold Heineken beers of their choice, whether Heineken Original or Heineken 0.0 as well the finest Belvedere cocktails. Belvedere is the official spirit for the film. The movie begins promptly at 7:15 p.m. and guests will enjoy the film in Pure VIP featuring plush reclining leather seats, full butler service and a five-star, three-course meal paired with Heineken.
Munnings promises there will be surprises in store for guests but she refused to “spill the beer”.
The premiere of “No Time To Die” will be Heineken and CBL’s third world premiere – after SkyFall (2012) and SPECTRE (2015) – of a 007 franchise movie.
Each time the brand has hosted a Bond premiere, Munnings said, they have been intentional about taking it up a notch. With this event as the first premiere that they are executing during a pandemic, the Heineken brand representative said all COVID-19 guidelines will be in place – masks worn properly is required for entry, hand sanitizing and temperature checks will take place at the front entrance. All of the anticipated 140 invited guests must present a negative rapid antigen test no later than two days old.
“We have strict protocols in place to ensure the safety of our team, vendors, and most importantly our guests while simultaneously providing them a premium Heineken experience like no other.”
Moviegoers it is anticipated will get a lot of Bond for their buck in Daniel Craig’s fifth and swan song film as the legendary suave secret agent in the two-hour and 43-minute film, the series’ longest film yet.
“No Time to Die” is the 25th James Bond adventure.
“It’s been 24 years and counting, and each time Heineken has the opportunity to partner with a new Bond film, the brand’s connection with 007 grows stronger,” said Munnings. “We also view the partnership as a great way to leverage our consumer and customer relationships through branded giveaways, cool social media adverts and limited-edition products, simultaneously reminding them of one simple message: when Bond chooses beer, it’s Heineken!”
Heineken has also released a commercial collaboration with Daniel Craig to celebrate the release of the “No Time to Die” called “Worth the Wait”, which shows Craig waiting patiently for a pint of Heineken beer. The commercial is a tribute to fans worldwide who have waited for the release of “No Time to Die”. It continues a commercial relationship between Heineken and James Bond that stretches back to 1997, when “Tomorrow Never Dies” was released starring Pierce Brosnan as the suave secret agent.
Bram Westenbrink, Heineken brand global head, said they believe some things are really worth waiting for and that now they can prove it.
“Whether it’s an ice-cold Heineken, or an action-packed blockbuster, the best things truly do come to those who wait,” said Westenbrink.
The post Heineken and CBL welcome back Mr. Bond appeared first on The Nassau Guardian.
source https://thenassauguardian.com/heineken-and-cbl-welcome-back-mr-bond/
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