CBS Bahamas lauds benefits of e-commerce operation

The move to e-commerce for CBS Bahamas helped the company to have a much better holiday season than it expected, the retailer’s Vice President Brent Burrows told Guardian Business yesterday, adding that the company will put even more emphasis on its online operations in 2021.

According to Burrows, while the Thanksgiving to Christmas holiday season was not as good as previous years, he was “pleased about how it ended up turning out”.

He added that the Southwest Plaza – where CBS is the anchor store – was very busy during the holiday season.

Burrows explained that the store’s e-commerce site, which was launched last year in response to the COVID-19 pandemic and the ensuing restrictive protocols for stores, went a long way in driving buyers to the store.

“We launched our online e-commerce site. That has done a lot to promote our business, because people can now go online and see the array of products we carry and that has driven foot traffic in the store,” said Burrows.

“That has been doing well for us since we launched it in April or May.”

He added that CBS retooled its buying strategy early in the year, increasing its stock of houseware items and purchasing more affordable stock “to go along with our traditional stuff”.

“We just did some better buying and had some better deals for our customers,” he said.

Burrows added that the store also held Black Friday sales all the way up to Christmas.

“We did it every Friday from Black Friday up to Christmas and that was very helpful with sales. So we had deals every weekend,” said Burrows. 

This year CBS Bahamas will expand its e-commerce platform and work on getting direct delivery of its products into the Family Islands.

The e-commerce platform now allows for next-day delivery on New Providence and touchless pick-up through the use of lockers, which Burrows said puts CBS way ahead of its competitors. 

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