The Nassau Guardian
Outpouring of support for KFC Nassau’s World Hunger Relief campaign
KFC consumers demonstrated an outpouring of support and generosity as they took part in KFC Nassau’s fifth annual World Hunger Relief campaign, in an effort to help alleviate one of our planet’s greatest epidemics – world hunger. The response to the six-week philanthropic endeavor was phenomenal, as those who joined the brand’s fight against hunger through generous in-store donations assisted in raising over $20,000. More than $10,000 was allocated to local hunger relief and food rescue agency Hands for Hunger. The remaining half will go directly to Yum! Brand’s World Hunger Relief campaign, which benefits the United Nations World Food Programme.
“The overwhelming success of the World Hunger Relief campaign is a direct response from our consumers and the Bahamian community, and we can’t thank them enough for their generous support which has allowed us to make an even greater impact this year in helping Hands for Hunger provide over 10,000 meals to Bahamians affected by hunger,” said Eldira Backford, ambassador for KFC Nassau’s World Hunger Relief campaign.”
The effort to combat hunger started through the KFC parent company Yum! Brands’ annual World Hunger Relief (WHR) Campaign, which raises awareness of the epidemic and provides funding and much-needed food resources to the United Nations World Food Programme (WFP), the world’s largest humanitarian agency fighting hunger. Half of the funds raised through the campaign support local hunger relief initiatives. KFC Nassau chose to support local hunger relief agency Hands for Hunger, which assists over 14 social service recipient agencies fighting hunger.
“The cause is so compelling, and we are honored to have partnered with Hands for Hunger to assist with their tremendous impact on so many lives in the community. We look forward to supporting their continued efforts to alleviate hunger in the Bahamas,” Backford concluded.
KFC Nassau is part of the Yum! global group of brands and is operated by Restaurants (Bahamas) Limited throughout New Providence. More information on KFC Nassau can be found on its website, www.kfcnassau.com, or on Facebook, www.facebook.com/kfcnassau. Information on Hands for Hunger can be found at www.handsforhunger.org.
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